💎 The Official TREASURE (트레저) thread 💎| 2024.02.21 𝗝𝗔𝗣𝗔𝗡 𝟯𝗿𝗱 𝗠𝗜𝗡𝗜 𝗔𝗟𝗕𝗨𝗠 | 23.07.28 2ND FULL ALBUM 'REBOOT

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Spoiler: Translation

 

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Teume on Idol Champ succeeded at getting Treasure their first group app-sponsored ads...
FIVE DAYS BEFORE the deadline

Details about the ad campaign:

Spoiler

So Treasure is getting 120,000 computer ads in 1,650 South Korean PC bangs from August 11-17.

Happy to say I contributed!

 

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TREASURE, What Differentiates Them From Existing YG Artists #GROUPMOVES #PERFORMANCE #SOUND

[iMBC=김미정 기자] The partial instrumental of YG’s TREASURE have been revealed, gathering the attention of global music fans.
On August 3 at 12 PM, YG Entertainment uploaded the MOTION TEASER clip of TREASURE’s first single album title song, ‘BOY’, through their official blog.
The short 23-second clip included the highlights of their upcoming title song, ‘BOY’. Furthermore, the clip showed the MV shooting set, prop photos, and the energetic motion effects with sophistication, which raised curiosities on the full song.
The instrumental from the motion teaser of ‘BOY’ showed that it’s differentiated from debut tracks by existing boy groups of YG. BIGBANG’s ‘La La La’, WINNER’s ‘EMPTY’, and iKON’s ‘MY TYPE’ were lyrical Hip-hop tracks in medium tempo. However, TREASURE’s debut song made the people expect dynamic sounds and group dance moves, which YG is challenging for the first time.
A related official from YG explained, “TREASURE is making debut with the hardest sound in the agency’s debut history”. He also added, “They will present group moves and strong performances of 12 members, which YG, the Hip-hop based agency, has never presented before”.
TREASURE is YG’s major rookie group being presented by YG in 4 years since BLACKPINK. The group is composed of 12 members including CHOI HYUN SUK, JIHOON, YOSHI, JUNKYU, MASHIHO, YOON JAE HYUK, ASAHI, BANG YE DAM, DOYOUNG, HARUTO, PARK JEONG WOO, and SO JUNG HWAN, and are regarded as the biggest rookies of K-Pop in 2020 since they target the global market.
Their title song ‘BOY’ was produced by R.Tee, Se.A, CHOICE37, and HAE of YG’s The Black Label, while CHOI HYUN SUK and HARUTO participated in the rap making to add more meaning.

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Their album is titiled ‘THE FIRST STEP : CHAPTER ONE’. It is a direct title which signifies TREASURE’s ‘first step’ as well as making the people realize that it will be the beginning of TREASURE’s upcoming journey.
TREASURE will release their debut single album ‘THE FIRST STEP : CHAPTER ONE’ and the MV for ‘BOY’ on August 7 at 6 PM and begin their full-scale activities.
Physical copies of the album are available for pre-order through YG SELECT and major distribution channels starting last month on the 29th and will be available through nationwide retailers starting from August 13th.
The physical copies, which will be available through nationwide retailers on the 13th, will include instrumental versions of both the title song ‘BOY’ and ‘COME TO ME’.

2020. 8. 4

 

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‘Debut D-2’ TREASURE Spoils ‘BOY’ Choreography+Melody, “First Attempt by YG… Expectations on Group Dance Moves↑”

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[OSEN=이승훈 기자] YG’s rookie group TREASURE revealed part of the strong choreography and melody of ‘BOY’, the title song of their upcoming first single album, with their debut only 2 days ahead.
On August 5 at 9 AM, YG Entertainment uploaded the ‘BOY’ CHOREOGRAHPY TRAILER through their official blog.
The 2-minute video borrowed the format of a documentary and filmed TREASAURE’s choreography practice scene. As a result, the clip teased part of the performance of ‘BOY’ and included the highlight melody of the song. TREASURE’s narration was added in the black and white background as well, passing on the members’ sincerity and passion.
Leader CHOI HYUN SUK stated, “The choreography for ‘BOY’ is the most difficult dance I’ve ever practiced”, making the people realize the hard work they’ve been putting in.
YOSHI recalled, “All the members loved the choreography when we first got it” and when JUNKYU added, “Meanwhile, we were worried that ‘Will we be able to pull it off’”, ASAHI revealed his aspirations by replying, “It’s nervous, but we don’t have to fear anything since we’re with our members”.
SO JUNG HWAN, the youngest member, noticed TREASURE’s tight teamwork and sharp group dance by explaining, “It’s like becoming united when we dance”. BANG YE DAM stated, “I’m happy to feel the joy of dancing through ‘BOY’” and revealed his excitement towards TREASURE’s upcoming debut stage by adding, “I want to fly on stage. Until my body breaks”, at the final interview.
The partial melody of ‘BOY” revealed along with the dance practice scene also grabbed the fans’ attention. The synthesizer sounds and heavy bass which escalated the mood created a harmony with the drum sounds, making the listeners feel explosive joy. The fans are curious on how the full song will harmonize with TREASURE’s performance.
TREASURE’s debut title song, ‘BOY’, was produced by talented producers of YG’s The Black Label including R.Tee, CHOICE37, HAE, and Se.A. Members of TREASURE including HARUTO and CHOI HYUN SUK also participated in the rap making themselves, which added more meaning.
On August 7 at 4 PM, 2 hours prior to the release of their album, TREASURE will share stories regarding their album and MV through their debut countdown V LIVE broadcast. TREASURE’s debut single album ‘THE FIRST STEP : CHAPTER ONE’ will be released on the 7th at 6 PM. The physical copies including the instrumental versions of songs will be available starting from the 13th through YG SELECT and nationwide retailers online and offline.

2020. 8. 5

 

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