Idol Group January Brand Reputation Rankings

kimsguardian

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1) BTS
2) BLACKPINK
3) TWICE
4) (G)I-DLE
5) IZ*ONE
6) NCT
7) SEVENTEEN
8) EXO
9) GFRIEND
10) MAMAMOO
11) OH MY GIRL
12) NUEST
13) SHINEE
14) ITZY
15) TREASURE
16) THE BOYZ
17) ASTRO
18) MONSTA X
19) TXT
20) WJSN


 

Qoptyi

Hallyuboo
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Random question: Why are sometimes groups on these lists stated in their Hangul letters, but sometimes not? For example, I've always thought that "TWICE" are definitely "TWICE". They're not 트와이스, which is the Hangul for... tuh wa ee suh. Same for BLACKPINK. But in that list above, NCT is shown as NCT and so is ITZY and ABSIX. I'm confused! I know that BTS isn't really their name, a bit like SNSD isn't either. Then there is that category for groups which both have official Hangul and English names, like LOONA or WJSN.

In fact, when I look at that list more closely, aren't all of those groups officially named in "English" letters apart from BTS, WJSN, GFRIEND and (G)I-dle (who all have a sort-of backwards English transliteration).

I suppose the list is intended for Koreans who can't read any English letters. But if that were the case, why does it say NCT, ITZY and ABSIX? My head hurts!!
 

Puffy Sweetcakes

My Love is on Fire ♡
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Ladies in 4 positions. The girls are slaying yasssss!
But in general, it really is good for South Korea to have that brand awareness list.

Every little bit helps after all.
 
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