Multiple Western companies condemnin forced labor in Xinjiang, celebrities terminate contracts as a result.

[Polaris_Tae]

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[frostpuddle]

H&M is getting hit hard, removed from Taobao and major Chinese app stores, and blocked by Baidu.
Rise of Chinese sportswear brand Li-ning and Anta, while the western brands probably can source cotton from other producers, e.g. India.