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Hello Hello
I am EXTREMELY late in reporting this there was just a lot of news dropping at once, and I was also trying to report on the NJZ news at the same time so I got overwhelmed.

There's new developments in this dropping right now so i'll try my best to catch up on the news i've missed on reporting over the past week so y'all can be up to date on the current developments as well.
I'll try to cover everything but once again I apologize for missing anything. I'm trying my best.
*Also once again this will have sensitive content in it so please be advised.*
I am EXTREMELY late in reporting this there was just a lot of news dropping at once, and I was also trying to report on the NJZ news at the same time so I got overwhelmed.

There's new developments in this dropping right now so i'll try my best to catch up on the news i've missed on reporting over the past week so y'all can be up to date on the current developments as well.
I'll try to cover everything but once again I apologize for missing anything. I'm trying my best.
*Also once again this will have sensitive content in it so please be advised.*
More lost brand deals
Cuckoo, a chinese (kitchen appliance?) company has ended their brand ambassadorship with KSH after just 20 days.
Their official statement is:
We will completely suspend brand promotional activities related to Kim Soo-hyun and immediately replace Kim Soo-hyun’s image materials posted on all official platforms. We will suspend related marketing plans that are being prepared and form a special task force to continuously track the progress of the case.
Additionally, all of his brand activities in China has been canceled and they have deleted all images of him off advertisements.
KSH became their brand model right after the Korean Wave ban was lifted in China on March 1st.
Source
Additionally, Jo Malone London has also ended their contract with KSH. His contract was up for renewal this month and they have decided not to renew with him. They have also removed all images of him as well. They have not released any statements as of right now.
Source
Eider was also under fire for a little bit because they originally said they would be dropping him but and was even taking down his posters and replacing him with Wonyoung, but later Eider had promos with him on I believe either their social media or website. This met with heavy backlash and Eider formally announced again that he would be removed from the brand.
KSH and Gold Medalist Statement
KSH and Gold Medalist released a twelve page statement trying to clear KSH's name and explain his controversies and such.
Here is an article about it.
I am not translating this. I have also seen no one else translate this. No one literally cares or wants to hear their BS.
Not even Knetz have expressed interest in reading the long statement, mostly because they also already knew whatever KSH and Gold Medalist was saying is probably BS.
In a news article released after this it was also said that Gold Medalist has set up three different crisis teams to try to handle all of KSH's controversies right now.
Article Source.
Another Video from Garoseo
Garoseo released another new video of Saeron and KSH. The video seems to have been filmed by KSH and in the video Saeron's on a couch and KSH's sliding his hand down to touch/rub her lower back while she sits on a couch.
Garoseo is as usual threatening to release more evidence of their relationship unless KSH admits to his relationship with her. They also claim the next video will clearly show his face.
KSH and Gold Medalist is saying that is not him in the video and denying everything.
I'm also not sure if this information was from Garoseo or not, but text messages were leaked where KSH is asking Saeron, who was a high school sophomore at the time, to delete Kakaotalk and message him through Telegram instead (Telegram allows you to delete your history).
Saeron Marriage Rumors
KSH and Gold Medalist are determined to release evidence that KSH was not the reason Saeron unalived herself and that she is lying.
Lee Jinho, the youtuber who is currently being sued by Saeron's family, released a new video yesterday and today claiming Saeron got married to a Korean American, got pregnant, had an abortion, moved to NYC, and that her new husband was abusive and he was the reason why Saeron unalived herself. They also said there was some sort of love triangle going on with Saeron and an ex-bf her's and Saeron and her "husband".
The situation was something like Saeron broke up with the ex-bf, started dating the man who became her husband and wanted to break up with him but she got pregnant so they were forced to get married. She didn't keep the baby though. The husband was controlling and abusive and at some point and even monitored her phone so she couldn't reach out to anyone.
Lee Jinho also claimed he had voice recording of her saying so to prove it and released the voice recordings, and claimed today he had a "close best friend of Saeron" confirm this as well and said the friend confirmed her husband was the reason she unalived herself.
Article Source
Saeron's family denied these rumors with her mother even stating she's never heard of this before.
Everyone now is severely bashing Lee Jinho, KSH, and Gold Medalist for all of this. They are mad at them for trying to divert the situation to another topic, they are mad at Gold Medalist for presumably paying Lee Jinho to make these videos. They are mad at Gold Medalist for trying to defame her like this.
Audio Recording
At this point everyone started questioning the validity of the audio recording and who leaked it.
It's being assumed that her former manager leaked the audio though he is denying it.
Source of manager denying it.
The source article for that also stated: "Under the current Communications Secrets Protection Act, if a third party discloses a recording file without the consent of the parties to the conversation, it is illegal and may be subject to criminal punishment."
Shortly after the audio was posted Chinese netizens pointed out how the audio Lee Jinho shared was edited and probably fake.
There is a tiktoker/instagramer called Dr. Candise Lin who makes videos talking about things trending on Chinese social media. I want to share a video she made explaining the audio being edited:
Taiwan Fan Meet
There was a lot of chat going around online regarding KSH's Taiwan fan meet at the end of the month (the 30th).
Source for the fan meeting still going on.
Pretty much everyone is calling for the fan meet to be canceled, especially since Chinese netizens are extremely angry at him and are the ones who have been doing the most work right not disproving all of KSH and Gold Medalist's lies about his and Saeron's relationships. They have been the ones proving when pictures were taken, where, what year they were actually taken, and were the ones who proved the audio in Lee Jinho's video was edited.
Here's another video by Dr. Candise Lin about Chinese netizens commenting on the Taiwan fan meeting still going ahead.
(Slight discretion is advised)
It was also announced that 50 police officers will be on standby at a festival KSH will be at when he arrives to Taiwan and his fan meeting will have a heavy police presence.
KSH and Gold Medalist sue again
KSH and Gold Medalists are suing Saeron's family, Garoseo, and Saeron's aunt.
They are suing them for "Violating the Act on Special Cases Concerning the Punishment, etc. of Sexual Crimes (Distribution of Filming Using a Camera, etc.)." for the pant-less (but censored) photo of KSH in Saeron's kitchen that was released to the media.
I also want to shout out that KSH and Gold Medalist originally denied that the photo was of him. He's being attacked/mocked by netizens for denying the photo is of him and then turning around and suing them for the photo.
Here is Gold Medalist's full statement:
Cuckoo, a chinese (kitchen appliance?) company has ended their brand ambassadorship with KSH after just 20 days.
Their official statement is:
We will completely suspend brand promotional activities related to Kim Soo-hyun and immediately replace Kim Soo-hyun’s image materials posted on all official platforms. We will suspend related marketing plans that are being prepared and form a special task force to continuously track the progress of the case.
Additionally, all of his brand activities in China has been canceled and they have deleted all images of him off advertisements.
KSH became their brand model right after the Korean Wave ban was lifted in China on March 1st.
Source
Additionally, Jo Malone London has also ended their contract with KSH. His contract was up for renewal this month and they have decided not to renew with him. They have also removed all images of him as well. They have not released any statements as of right now.
Source
Eider was also under fire for a little bit because they originally said they would be dropping him but and was even taking down his posters and replacing him with Wonyoung, but later Eider had promos with him on I believe either their social media or website. This met with heavy backlash and Eider formally announced again that he would be removed from the brand.
KSH and Gold Medalist Statement
KSH and Gold Medalist released a twelve page statement trying to clear KSH's name and explain his controversies and such.
Here is an article about it.
I am not translating this. I have also seen no one else translate this. No one literally cares or wants to hear their BS.
Not even Knetz have expressed interest in reading the long statement, mostly because they also already knew whatever KSH and Gold Medalist was saying is probably BS.
In a news article released after this it was also said that Gold Medalist has set up three different crisis teams to try to handle all of KSH's controversies right now.
Article Source.
Another Video from Garoseo
Garoseo released another new video of Saeron and KSH. The video seems to have been filmed by KSH and in the video Saeron's on a couch and KSH's sliding his hand down to touch/rub her lower back while she sits on a couch.
Garoseo is as usual threatening to release more evidence of their relationship unless KSH admits to his relationship with her. They also claim the next video will clearly show his face.
KSH and Gold Medalist is saying that is not him in the video and denying everything.
I'm also not sure if this information was from Garoseo or not, but text messages were leaked where KSH is asking Saeron, who was a high school sophomore at the time, to delete Kakaotalk and message him through Telegram instead (Telegram allows you to delete your history).
Saeron Marriage Rumors
KSH and Gold Medalist are determined to release evidence that KSH was not the reason Saeron unalived herself and that she is lying.
Lee Jinho, the youtuber who is currently being sued by Saeron's family, released a new video yesterday and today claiming Saeron got married to a Korean American, got pregnant, had an abortion, moved to NYC, and that her new husband was abusive and he was the reason why Saeron unalived herself. They also said there was some sort of love triangle going on with Saeron and an ex-bf her's and Saeron and her "husband".
The situation was something like Saeron broke up with the ex-bf, started dating the man who became her husband and wanted to break up with him but she got pregnant so they were forced to get married. She didn't keep the baby though. The husband was controlling and abusive and at some point and even monitored her phone so she couldn't reach out to anyone.
Lee Jinho also claimed he had voice recording of her saying so to prove it and released the voice recordings, and claimed today he had a "close best friend of Saeron" confirm this as well and said the friend confirmed her husband was the reason she unalived herself.
Article Source
Saeron's family denied these rumors with her mother even stating she's never heard of this before.
Everyone now is severely bashing Lee Jinho, KSH, and Gold Medalist for all of this. They are mad at them for trying to divert the situation to another topic, they are mad at Gold Medalist for presumably paying Lee Jinho to make these videos. They are mad at Gold Medalist for trying to defame her like this.
Audio Recording
At this point everyone started questioning the validity of the audio recording and who leaked it.
It's being assumed that her former manager leaked the audio though he is denying it.
Source of manager denying it.
The source article for that also stated: "Under the current Communications Secrets Protection Act, if a third party discloses a recording file without the consent of the parties to the conversation, it is illegal and may be subject to criminal punishment."
Shortly after the audio was posted Chinese netizens pointed out how the audio Lee Jinho shared was edited and probably fake.
There is a tiktoker/instagramer called Dr. Candise Lin who makes videos talking about things trending on Chinese social media. I want to share a video she made explaining the audio being edited:
Taiwan Fan Meet
There was a lot of chat going around online regarding KSH's Taiwan fan meet at the end of the month (the 30th).
Source for the fan meeting still going on.
Pretty much everyone is calling for the fan meet to be canceled, especially since Chinese netizens are extremely angry at him and are the ones who have been doing the most work right not disproving all of KSH and Gold Medalist's lies about his and Saeron's relationships. They have been the ones proving when pictures were taken, where, what year they were actually taken, and were the ones who proved the audio in Lee Jinho's video was edited.
Here's another video by Dr. Candise Lin about Chinese netizens commenting on the Taiwan fan meeting still going ahead.
(Slight discretion is advised)
It was also announced that 50 police officers will be on standby at a festival KSH will be at when he arrives to Taiwan and his fan meeting will have a heavy police presence.
KSH and Gold Medalist sue again
KSH and Gold Medalists are suing Saeron's family, Garoseo, and Saeron's aunt.
They are suing them for "Violating the Act on Special Cases Concerning the Punishment, etc. of Sexual Crimes (Distribution of Filming Using a Camera, etc.)." for the pant-less (but censored) photo of KSH in Saeron's kitchen that was released to the media.
I also want to shout out that KSH and Gold Medalist originally denied that the photo was of him. He's being attacked/mocked by netizens for denying the photo is of him and then turning around and suing them for the photo.
Here is Gold Medalist's full statement:
1. Gold Medalist, the agency in charge of actor Kim Soo-hyun’s management, has filed a complaint against Kim Se-ui, the operator of the YouTube channel Garosero Research Institute (hereafter “GaSeYeon”), who posted a photo of actor Kim Soo-hyun with his pants off on a live broadcast of his YouTube channel, and an unidentified person claiming to be the late actress Kim Sae-ron’s aunt who provided Kim Se-ui with the photo and caused Kim Se-ui to post it, for violation of the Act on Special Cases Concerning the Punishment, etc. of Sexual Crimes (Distribution of Materials Filmed Using a Camera, etc.).
2. As mentioned in our previous statement, Gold Medalist is heartbroken by the news of the death of the late actress Kim Sae-ron, who was once with Gold Medalist, and we mourn the deceased. However, the photo of actor Kim Soo-hyun posted by Ga Se-yeon on her YouTube channel was taken when actor Kim Soo-hyun was dating the late actress Kim Sae-ron, who was an adult, and it is a photo of a body that could cause sexual shame to actor Kim Soo-hyun, and it should not be released to the public, and there is no reason for it to be released. Posting this on a YouTube channel is clearly a criminal act, and Ga Se-yeon is threatening actor Kim Soo-hyun by saying that she will continue to release the above photos in the future, so Gold Medalist has no choice but to take strong legal action against such actions. Distributing or publicly exhibiting/screening a photo of another person’s body that could cause sexual desire or shame against the will of the subject is a serious crime, and we hope that such actions will not be repeated.
3. In addition, the false facts spread by the bereaved family of the late actress Kim Sae-ron and Ga Se-yeon on broadcasts are still spreading in real time on the Internet, continuing to spread groundless rumors. Gold Medalist has been refraining from taking legal action against the bereaved family of the late actress Kim Sae-ron out of condolences to the sudden death of our agency's actress, the late actress Kim Sae-ron. However, the act of distributing unauthorized photos of actor Kim Soo-hyun's body is not only a serious act that cannot be overlooked, but also has the potential to be repeated in the future, so we have no choice but to file a complaint against the bereaved family of the late actress Kim Sae-ron. If the bereaved family of the late actress Kim Sae-ron and Ga Se-yeon continue to spread false information in the future, Gold Medalist cannot help but inform you that we will have no choice but to take full legal action for the sake of our agency and the actress's reputation. End.
March 20, 2025. LKB & Partners, the law firm representing Gold Medalist, Inc.
Article Source
Lee Jinho has also said he will sue Saeron's aunt for not actually being her aunt (but saying she's her aunt).
(This has also struck a nerve with netizens because just because someone isn't blood related to you doesn't mean they aren't your family.)
Disney+ Series
It was previously announced that the premiere of the Disney+ show "Knock Off" which KSH was in would be indefinitely postponned.
Season 1 was finished filming and I thought season 2 was close to finished as well but I guess not? Because it was announced that they have halted the rest of the filming of season 2 due to KSH's scandal.
Letters
A long letter that Saeron's mother wrote to her when she passed was released to the media through Garoseo.
The letters are shown in his video, here is a translation of the letters from Koreaboo
My beloved daughter, Sae Ron. Are you in a warm place? Are you feeling better? Today, yet again, my head hurts so much and my heart feels heavy. They say winter is coming to an end and a warm spring is coming. Yet somehow, my frozen heart shows no signs of thawing. I can’t throw away any of your clothes, your belongings. Everything has stayed where it was. I sleep holding your pajamas because I can’t bring myself to wash them, since they hold your scent.
You struggled so much, always saying you would die. Are you at peace? You used to joke that if you died, a lot of friends would come, but they really did… You always seemed like a little child to me, but I wanted you to live well. It was a great source of comfort. I was able to cheer up because there were so many people who knew the true colors of my daughter. Did you see all the people who came? Who cares about the money. If only I was by your side just a little longer… I was working and couldn’t be there for you during your final moments. Were you scared?
Looking back, all I have are regrets. You’ve been suffering this whole time. Maybe I couldn’t accept the way you wanted to let go of it all, saying you might as well become the person the media made you out to be. You promised me you would survive no matter what…
Mom, should we go for a walk at the Hangang Park today? Mom, should we go play badminton? Mom, should we go do volunteer work with Auntie and Neoguri today? [T/N: while unconfirmed, it is believed Neoguri is the name of a dog Kim Sae Ron rescued from a puppy factory] Mom, today I painted a bright picture like you wanted.
Mom, I want to eat cold cucumber soup. Mom, can you make stir-fried anchovies for me? Mom, turn on the TV. Mom, turn on the lights. Mom, start the washing machine. Mom, I get scared when it’s dark and quiet. Mom, Mom, Mom… I suddenly jump up because I can still hear your chattering right beside me, as if you were still here.
I always told you don’t post pictures. Avoid people and come home. Don’t stay out late. Don’t drink… Looking back, I realize all I ever did was tell you not to do things or be careful, but you were just trying to get through each day. I’m sorry, my daughter. I thought keeping you from doing things was the way to protect you. I kept saying I trusted you, but in reality, I was trying to hide you. I’m sorry. And now people keep telling me to explain everything. But why? I just couldn’t bear to let you go like this. All I wanted was an apology [from them] for making me out to be a liar and to ensure this never happens again. But all I get in return are words that deny my existence and demands for explanations.
It was hard, right? How hard it must have been. Just how broken was your heart for three whole years? All this time was wasted when it should have been spent with love. Don’t worry. Even if the world doesn’t know, mom knows. We know. Your friends know. And the people who truly knew you, they all know. And I will be okay. You told me that, remember? ‘Don’t worry, Mom. Even if the whole world doesn’t know, I do. There’s a lot of fuss, right?’ I’m sorry. I’ll finally let you rest in peace now.
Good Day Show
It was previously announced that Good Day would be editing KSH out of the show as much as they can.
On 3/20 it was announced that the next episode of Good Day would be canceled.
Here is their statement:
"We inform you that 'Good Day' will be canceled. Episode 6 of 'Good Day', which was scheduled to air on Sunday, March 23rd, will be canceled for a week to reorganize the program. I Live Alone Special' will be aired during that time slot. We ask for your understanding, viewers."
Article Source
I also could have sworn they announced a new cast member (I assume someone who will be replacing KSH) but i'm having trouble finding it now? If I find it again i'll post it in the next update.

More Audio Recordings
Lee Jinho revealed more audio recordings of Saeron confirming the marriage, abortion, and abuse from her husband.
I'm not going to translate it, but here's the article link for anyone who wishes to do so.
Netizens are once again questioning the validity of this, and questioning if this person is even a friend of Saeron's in the first place or just someone paid by KSH/Gold Medalist to say this.
It was previously announced that Good Day would be editing KSH out of the show as much as they can.
On 3/20 it was announced that the next episode of Good Day would be canceled.
Here is their statement:
"We inform you that 'Good Day' will be canceled. Episode 6 of 'Good Day', which was scheduled to air on Sunday, March 23rd, will be canceled for a week to reorganize the program. I Live Alone Special' will be aired during that time slot. We ask for your understanding, viewers."
Article Source
I also could have sworn they announced a new cast member (I assume someone who will be replacing KSH) but i'm having trouble finding it now? If I find it again i'll post it in the next update.

More Audio Recordings
Lee Jinho revealed more audio recordings of Saeron confirming the marriage, abortion, and abuse from her husband.
I'm not going to translate it, but here's the article link for anyone who wishes to do so.
Netizens are once again questioning the validity of this, and questioning if this person is even a friend of Saeron's in the first place or just someone paid by KSH/Gold Medalist to say this.
The ending date of all this news is around 3/20-3/21. There hasn't been any new updates until today, 3/25.
Any updates starting from today (3/25) I will compile in a new post.
Both Korean netizens and International netizens are heavily attacking KSH and Gold Medalist for dropping all of this information on Saeron's "marriage" since this is just being used as a distraction from the fact that he dated a minor.
KSH has been threatening to sue Saeron's family for saying he dated her as a minor but has not filed a case yet. Netizens are questioning if he's just bluffing this since if he did actually date her as a minor he would have no case to sue the family.
People are also asking for some sort of proof of the marriage beyond the audio recordings (for example, a marriage certificate or something or any sort of paperwork. Her company would easily have access to something like this, right?
) but no further proof of the marriage has been released other than the audio recordings.
Any updates starting from today (3/25) I will compile in a new post.
Both Korean netizens and International netizens are heavily attacking KSH and Gold Medalist for dropping all of this information on Saeron's "marriage" since this is just being used as a distraction from the fact that he dated a minor.
KSH has been threatening to sue Saeron's family for saying he dated her as a minor but has not filed a case yet. Netizens are questioning if he's just bluffing this since if he did actually date her as a minor he would have no case to sue the family.
People are also asking for some sort of proof of the marriage beyond the audio recordings (for example, a marriage certificate or something or any sort of paperwork. Her company would easily have access to something like this, right?

temporarywool
Hallyuboo- Joined
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Lying to Chinese fans is literally the worst thing you can do.
Keep up the good work!
Keep up the good work!
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KSH is a fkin trash!
temporarywool
Hallyuboo- Joined
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How much of pos r u that u cheated on a minor

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