How early is too early for a teaser?

kyom ✦ kyom ✦ pom · Tuesday at 3:45 PM

If teasing starts too early I tend to lose interest in the release. It was one of the reasons I never got into Loona.

Do you think a company can start teasers too early? If so, what would you consider too early?

Sweetheart · Tuesday at 3:50 PM

anything ≥ 1 month is too early in my books

kyom ✦ kyom ✦ pom · Tuesday at 3:52 PM

Sweetheart said:
anything ≥ 1 month is too early in my books

I'm with this!

Chu · Tuesday at 3:55 PM

kyom ✦ kyom ✦ pom said:
If teasing starts too early I tend to lose interest in the release.

saying that with THAT set???

Seriously · Tuesday at 3:57 PM

Being a big gamer, where the trend now is a CGI trailer for a game that might release in 3 damn years, I've never encountered this issue in kpop tbh.

kyom ✦ kyom ✦ pom said:
If teasing starts too early I tend to lose interest in the release. It was one of the reasons I never got into Loona.

What part of Loona's pre-release process do you mean exactly? Because girl of the month was iconic! :omgwhat:

~~And ultimately the ridiculous expense the group could never recover from, but still!~~

kyom ✦ kyom ✦ pom · Tuesday at 3:57 PM

Chu said:
saying that with THAT set???

You know what! You got me there...

kyom ✦ kyom ✦ pom · Tuesday at 3:59 PM

Seriously said:
Being a big gamer, where the trend now is a CGI trailer for a game that might release in 3 damn years, I've never encountered this issue in kpop tbh.

What part of Loona's pre-release process do you mean exactly? Because girl of the month was iconic! ~~And ultimately the ridiculous expense the group could never recover from, but still!~~

See, I don't even bother with video game teasers. I only tune in after the release :palcry:

Girl of the month was awful to me. All I saw was dollar signs every time they released and the anticipation. After a while I just dipped. :palcry:

Seriously · Tuesday at 4:02 PM

kyom ✦ kyom ✦ pom said:
See, I don't even bother with video game teasers. I only tune in after the release

Girl of the month was awful to me. All I saw was dollar signs every time they released and the anticipation. After a while I just dipped.

Me watching an animated short that is in no way representative of the final product, and doesn't even give a release YEAR.

Awwwww, I loved girl of the month! Even if you could physically SEE the expenses catching up with them, as the shooting locations got less and less far flung.
:catpopcorn:

Chu · Tuesday at 4:07 PM

kyom ✦ kyom ✦ pom said:
Girl of the month was awful to me. All I saw was dollar signs every time they released and the anticipation. After a while I just dipped.

what???? that's literally the only part of loona's career you can actually enjoy??
:exit:

Sweetheart · Tuesday at 4:46 PM

kyom ✦ kyom ✦ pom said:
See, I don't even bother with video game teasers. I only tune in after the release

Me too! to me a game doesn't exist until it's out in the stores
like wdym you're waiting for the next big videogame company event where they MIGHT announce the game that doesn't have a release date yet...

Thumbnail · Tuesday at 6:37 PM

For K-pop, I think given how saturated the industry is teasers can certainly be released too early, and to share an example I'll use WJSN.

Starship announced on June 3 2022 that WJSN would release new music in July 2022, and a schedule was shared on June 8 that it would be released as a "special single album". In my opinion, I would argue that there's no compelling reason for why Starship couldn't have released all of the contents related to the release in the space of a week, and to have some "image teasers" and "mood shots" released on the same day. In the end, the song came out on July 5 2022, but considering the lackluster rollout, I would say any hype for it was already lost.

UMJI MOODS · Tuesday at 8:17 PM

Jpop sometimes does 1 to 3 months ahead and it can be forgotten without a poke.

kyom ✦ kyom ✦ pom · Tuesday at 9:24 PM

UMJI MOODS said:
Jpop sometimes does 1 to 3 months ahead and it can be forgotten without a poke.

I was going to mention waiting months for releases but I refrained since it was the Korean discussion section. But yes, I used to follow H!P heavily and the music videos would be released about a month before the actual single.

Thumbnail said:
For K-pop, I think given how saturated the industry is teasers can certainly be released too early, and to share an example I'll use WJSN.

Starship announced on June 3 2022 that WJSN would release new music in July 2022, and a schedule was shared on June 8 that it would be released as a "special single album". In my opinion, I would argue that there's no compelling reason for why Starship couldn't have released all of the contents related to the release in the space of a week, and to have some "image teasers" and "mood shots" released on the same day. In the end, the song came out on July 5 2022, but considering the lackluster rollout, I would say any hype for it was already lost.

Right, this is a good example!

tokki · 2025-01-08T14:29:39-0500

ARTMS' Dall rollout annoyed me so much....they released the first pre-release track in March, but the actual album wasn't out until May and by then, I was already over it all.

JYPE is also notorious for really long teaser rollouts, although I think they've gotten better than they used to be about that, at least with the groups I pay attention to from them.

Anything more than two weeks maximum (comeback announcement to album release) usually has me bored, especially when the teasers aren't very engaging or intriguing.