The National Publishing Association and Publishing Science Institute revealed in the monthly publication journal Shuppan Geppо̄ that Japan's domestic comic market, which combines print and digital publishing, has reached 675.9 billion yen (about US$5.9 billion) in 2021. This is an increase of 10.3% from the previous year.
The proportion of manga in the overall publishing market grew to 40.4%, which is the first time this number has exceeded 40%. Total digital sales increased by 20.3% from the previous year to 411.4 billion yen (about US$3.6 billion), which is also the first time this number has exceeded 400 billion. This figure accompanies a general rise in the overall digital publishing market by 18.6% from 2020 to 2021. The print manga market decreased by 2.3% from the previous year.
Manga magazine sales in 2021 reached 55.8 billion yen (about US$481 million), a decrease of 11%. Digital magazine sales fell from 11 billion yen (US$96.64 million) to 9.9 billion yen (about US$86.98 million) from 2020 to 2021. The hon.jp website credited the growth in digital comics to comics that received screen adaptations, as well as popular vertical-scrolling comics such as Webtoon and Smartoon. The website also noted that the digital manga numbers do not include revenues from advertising and digital libraries. The monthly print periodicals market (including comics and magazine books/"mooks") fell 4.5% compared with 2020, and weekly print periodicals fell 9.7%. Within the monthly print periodicals market, regularly published magazines fell about 7%, while mooks fell about 14%.
Compiled manga book volume sales reached 208.7 billion yen (about US$1.9 billion), an increase of 0.4% from the previous year. This is the third consecutive year of overall growth for manga volume sales.
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The proportion of manga in the overall publishing market grew to 40.4%, which is the first time this number has exceeded 40%. Total digital sales increased by 20.3% from the previous year to 411.4 billion yen (about US$3.6 billion), which is also the first time this number has exceeded 400 billion. This figure accompanies a general rise in the overall digital publishing market by 18.6% from 2020 to 2021. The print manga market decreased by 2.3% from the previous year.
Manga magazine sales in 2021 reached 55.8 billion yen (about US$481 million), a decrease of 11%. Digital magazine sales fell from 11 billion yen (US$96.64 million) to 9.9 billion yen (about US$86.98 million) from 2020 to 2021. The hon.jp website credited the growth in digital comics to comics that received screen adaptations, as well as popular vertical-scrolling comics such as Webtoon and Smartoon. The website also noted that the digital manga numbers do not include revenues from advertising and digital libraries. The monthly print periodicals market (including comics and magazine books/"mooks") fell 4.5% compared with 2020, and weekly print periodicals fell 9.7%. Within the monthly print periodicals market, regularly published magazines fell about 7%, while mooks fell about 14%.
Compiled manga book volume sales reached 208.7 billion yen (about US$1.9 billion), an increase of 0.4% from the previous year. This is the third consecutive year of overall growth for manga volume sales.
Japanese Comic Market Grows to 675.9 Billion Yen
Combined print/digital publishing sales increase 10.3% from previous year
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