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Kyary came up with the name 'KRK LAB,' so that it will serve as a place where Kyary (KPP), and "K," which represents her real name, can create new things. Besides her work in music, Kyary hopes to produce and do other things that she wants to do through this label.
On January 29, her new song "Gum Gum Girl" was released digitally as the first work from KRK LAB. This song is currently being used in the TV CM for Nintendo Switch's action game 'Ninjala.'
In addition, to commemorate her tenth anniversary, messages by Steve Aoki, who remixed "Ninja Re Bang Bang," and Kyary's good friend Perfume have been posted on her special website. More messages by special guests will be uploaded later, so keep checking back!
Source:
Kyary Pamyu Pamyu launches new label 'KRK LAB'
Kyary Pamyu Pamyu has launched a new label called KRK LAB. Kyary came up with the name 'KRK LAB,' so that it will serve as a placβ¦
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queen established her own kingdom! 
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She is ruler of our hearts with kawaii.
I saw Gum Gum girl. Twas amazing! <3
I saw Gum Gum girl. Twas amazing! <3