NHK's 70th Kouhaku Uta Gassen records lowest ever ratings

[abra]

The second half of the 70th edition of NHK's year end music show Kouhaku Uta Gassen recorded a user rating* of 37.3% in the Kanto area, down 4.2% from the previous year. This makes it the lowest ever rating for the music show, surpassing the previous low of 39.2% in 2015 and falling below 40% for the first time in two years. The first half recorded average ratings of 34.7%.

As for the Kansai ratings, the first half recorded 31.9% (down from 35.2%) and the second half recorded 36.2% (down from 40.5%).


*percentage of households who watched the show


Sources:

NHK紅白歌合戦、第2部の関東地区平均視聴率は37.3％で過去最低 - ライブドアニュース

2019年末に放送された「紅白」第2部の関東地区平均視聴率が37.3％だった。2018年と比べて4.2ポイント減で、2部制となった1989年以降で最低。これまでの過去最低は、2015年の39.2％だった

news.livedoor.com

令和初の紅白歌合戦、視聴率は過去ワーストで大台割れ３７・３％ - スポーツ報知

昨年大みそかのＮＨＫ総合「第７０回紅白歌合戦」の平均視聴率が前半（午後７時１５分～８時５５分）が３４・７％。後半（午後９時～１１時４５分）が３７・３％（数字はビデオリサーチ、関東地区）で過去最低だっ

hochi.news

 

[BlueNose]

omo i wonder what happened

 

[Melbo]

omo i wonder what

The general public is not interested in the kouhaku like in the past. They have other entertainment options.

 

[Whisky23]

Yeah, Kohaku's viewership has been trending downwards for a while now. Last year's (69th) was slightly higher than the year before, but overall, people have tons more things to watch during the year-end. Back in its heydays, there really wasn't much options or competition. Nowadays, people have moved away from TV to streaming services and places like Youtube.

 

[yknok]

I think the year end shows, both in Japan and Korea, will probably be phased out in this decade because of the changed media forms. BTS will probably not bother with the year end shows; IU stopped it on 2014 and only stars when she is the host. As the older singers in Japanese entertainment pass on, the Kohaku will also pass on to history.

 

[abra]

The general public is not interested in the kouhaku like in the past. They have other entertainment options.

Yeah, Kohaku's viewership has been trending downwards for a while now. Last year's (69th) was slightly higher than the year before, but overall, people have tons more things to watch during the year-end. Back in its heydays, there really wasn't much options or competition. Nowadays, people have moved away from TV to streaming services and places like Youtube.

I agree, but it's a surprisingly big drop.
The line-ups look pretty decent, especially on the male side. Maybe it's a result of missing out on big names like Namie Amuro, Yonezu Kenshi and Southern All Stars. Looking at the performance list, a big portion of the artists are also performing old songs (AKB is still performing KFC). That's not very exciting.

But maybe it's due to people watching it online? It's a bit early to draw conclusions.

 

[Yeddong]

It's still high.

 

[kevinpr9]

Yeah, Kohaku's viewership has been trending downwards for a while now. Last year's (69th) was slightly higher than the year before, but overall, people have tons more things to watch during the year-end. Back in its heydays, there really wasn't much options or competition. Nowadays, people have moved away from TV to streaming services and places like Youtube.

Last year (2018), there were big stars like Kenshi Yonezu and Southern All-Stars and these acts were considered special guests. They're the reason why Kohaku's rating got higher than 2017.

This year, Kenshi also appears but he only presents the Arashi's performance of their new song "Kaito". He doesn't perform one song. Also the special guests are not that exciting for some viewers. Mariya Takeuchi and Beat Takeshi are special guests, but they don't have massive hype compared to Kenshi and Southern All-Stars.

 

[Whisky23]

Last year (2018), there were big stars like Kenshi Yonezu and Southern All-Stars and these acts were considered special guests. They're the reason why Kohaku's rating got higher than 2017.

This year, Kenshi also appears but he only presents the Arashi's performance of their new song "Kaito". He doesn't perform one song. Also the special guests are not that exciting for some viewers. Mariya Takeuchi and Beat Takeshi are special guests, but they don't have massive hype compared to Kenshi and Southern All-Stars.

2018 also had Aimyon. 2019 had KISS, but I don't think they had much crowd-pulling power LOL.

 

[kevinpr9]

2018 also had Aimyon. 2019 had KISS, but I don't think they had much crowd-pulling power LOL.

errrr.. They don't have as much hype as Kenshi. I think the rating might get higher if Kohaku invites a band like Mr. Children or Southern All-Stars as a special guest that is popular among all ages.

 

[hononism]

mostly because of the vast options internet gives to the modern day japanese household.
plus its becoming repetitiously bland