【 Taste of Love 】TWICE Sales & Achievements Official Thread

TWICE•MOMO · Jun 25, 2020

zai said:
btw this is kinda out of topic, but im surprised when i see skz is #1 weekly gaon update even beat izone (no kihno) even izone with no kihno they will atleast get 350k right?? so its possible skz sold more 350k++ ?

JYP literally doing everything for SKZ this comeback, wtf. AMAZON, Barnes, Target, Tokopedia, Shopee, im really shocked and disbelief either gaon make mistake which is impossible/ low rates or skz really have so much boost just being able to sell them on local stores??
all BG have such massive jump tho this year.
NCT127 from 280k gaon in 2019 albums to 760k 2020 albums, NCTdream from 340k 2019 album to 660k, SVT from 800k to possible 1,2m++
thats crazy how BG have privilege to have high jump, i believe Got7 can do high number jump too if they give them local stores support like SKZ.

the question is if JYPE give them local support like SKZ can Twice have high jump too?? i will predict this comeback will atleast almost 600k gaon, so if they really give them local stores support i think Twice have high chance to sell 1m. its not impossible.

also this year i think we might not get #1 in digital which is sad i think, maybe physical too if izone have comeback again in Q4 and the supposed 2nd album is not coming this year, i can see JYP want to push ITZY this year.

My personal take on it is something to do with the order period or some kind of error. I mean no offence to JYPE but when the store orders come in the company pretty much have Sport Chosun and Xsportnews on the phone immediately lmao.

Just look at when Stray Kids passed 200k orders only about a week ago-it was straight in the media. Same for Twice getting 500,000 and then 550,000 orders.
Should Stray Kids have passed 400-500 thousand mark it would be plastered all over the news, at least in my opinion. I mean it's technically possible they did out pace IzOne this week as the recording period may have lined up funny or something and maybe next week we'll see IzOne go above them....but for me to see a JYPE group pass such a massive sales milestone as 300, 400 or even 500 thousand and not get something in the media just doesn't seem likely.

TWICE•MOMO · Jun 25, 2020

Also, getting to be spam from me at this point but oh well it's a big achievement so posting anyway.

TWICE have passed 6m monthly listeners on Spotify which makes the only the 3rd Kpop group to do so. So happy considering they have historically been hampered by the fact that Spotify is nugu af in Japan and not active yet in SK....so this just shows on the back of 2019 TWICE continue to grow in SEA and possibly western market too.

Congrats.

zai · Jun 25, 2020

TWICE•MOMO said:
My personal take on it is something to do with the order period or some kind of error. I mean no offence to JYPE but when the store orders come in the company pretty much have Sport Chosun and Xsportnews on the phone immediately lmao.

Just look at when Stray Kids passed 200k orders only about a week ago-it was straight in the media. Same for Twice getting 500,000 and then 550,000 orders.
Should Stray Kids have passed 400-500 thousand mark it would be plastered all over the news, at least in my opinion. I mean it's technically possible they did out pace IzOne this week as the recording period may have lined up funny or something and maybe next week we'll see IzOne go above them....but for me to see a JYPE group pass such a massive sales milestone as 300, 400 or even 500 thousand and not get something in the media just doesn't seem likely.

this gaon next update will be the most interesting in a while i guess, lmao cant wait for the numbers. i mean im shocked for skz but i will not surprised too when they do, they are BG with massive international following like NCT, BTS

zai · Jun 25, 2020

TWICE•MOMO said:
Also, getting to be spam from me at this point but oh well it's a big achievement so posting anyway.

TWICE have passed 6m monthly listeners on Spotify which makes the only the 3rd Kpop group to do so. So happy considering they have historically been hampered by the fact that Spotify is nugu af in Japan and not active yet in SK....so this just shows on the back of 2019 TWICE continue to grow in SEA and possibly western market too.

Congrats.

thats without playlisting too and collab with western artist who have massive unique listener.. FYI since early 2020 Twice already gained 500k followers on spotify.

TWICE•MOMO · Jun 25, 2020

zai said:
this gaon next update will be the most interesting in a while i guess, lmao cant wait for the numbers. i mean im shocked for skz but i will not surprised too when they do, they are BG with massive international following like NCT, BTS

Ow yeah certainly. I'm sure come the 9th of July Wiz, Once, Carats and Stays will all be observing the chart diligently. Also Ahgases too since they sold around 20k on Hanteo a couple of days ago so I know a few are crossing their fingers for DYE to pass 400k mark.

KoeVek · Jun 25, 2020

About Stray Kids and Izone on Gaon.

On Hanteo the albums got sold officialy, since the stores got payment and they send that info to hanteo. But the problem is with the shipments of them. There was a lot of pictures of Izone albums stuck at the port. (mostly chinese fans orders there). So while they are sold, they are not officialy shipped yet. That would explain the gaon difference between Stray kids and izone.

TWICE•MOMO · Jun 25, 2020

KoeVek said:
About Stray Kids and Izone on Gaon.

On Hanteo the albums got sold officialy, since the stores got payment and they send that info to hanteo. But the problem is with the shipments of them. There was a lot of pictures of Izone albums stuck at the port. (mostly chinese fans orders there). So while they are sold, they are not officialy shipped yet. That would explain the gaon difference between Stray kids and izone.

Interesting and I had heard a similar story, but my question or confusion to that would be....

Basically these 'delayed' or 'stuck' shipments to fans are technically sold-but unable to be shipped out? But aren't they shipped by the stores? KT4U, Gmarket, Yes24, etc, etc?

If that's the case doesn't Gaon ship the copies to the stores before the stores ship them out before they can actually be delayed? Meaning even if stuck the shipments would still be reflected on gaon?

Or is this more worryingly a case of stores selling stock they don't actually have? Isn't that against Hanteo's policy-since the idea is to be confirmed sales and Hanteo rarely make adjustments?

So if I buy from Ktown and they report it to Hanteo as a sale-if I then realise it's delayed and cancel my order and buy it elsewhere wouldn't this create issues with Hanteos data?

KoeVek · Jun 25, 2020

TWICE•MOMO said:
Interesting and I had heard a similar story, but my question or confusion to that would be....

Basically these 'delayed' or 'stuck' shipments to fans are technically sold-but unable to be shipped out? But aren't they shipped by the stores? KT4U, Gmarket, Yes24, etc, etc?

If that's the case doesn't Gaon ship the copies to the stores before the stores ship them out before they can actually be delayed? Meaning even if stuck the shipments would still be reflected on gaon?

Or is this more worryingly a case of stores selling stock they don't actually have? Isn't that against Hanteo's policy-since the idea is to be confirmed sales and Hanteo rarely make adjustments?

So if I buy from Ktown and they report it to Hanteo as a sale-if I then realise it's delayed and cancel my order and buy it elsewhere wouldn't this create issues with Hanteos data?

Honestly i don't know how it works exactly, but the thing I wrote is the only one that makes sense, at least to me about the entire situation.

Hanteo probably counts sales that are certain - that you can't cancel after you paid or too late to get refund.

Also from a business perspective it doesn't make sense to "ship to stores" when you have a huge amount of sales. I don't believe that manufacturer/record label will send 50k bulk buy order for example to ktown4u and then the store ship it separately when you can just send them once to port or another transport in the name of the store instead of paying for transport 2 times. It would be much more cost efficient to do that once and split costs of transport. But that's just my speculations about that, so take that with a grain of salt, but I think that make some sense.

Elessar · Jun 25, 2020

The Stray Kids and Izone situation in Gaon is interesting, Izone sold around 350K with their normal version and 40K with the kit version, their sales in hanteo and gaon don't have such a big difference, SK sold around 90K in hanteo, but their numbers in Gaon should be 350K+... that could mean their sales outside hanteo more shipments are huge. JYP released their album in a lot of stores that idk if it counted for hanteo, but that could be and explanation. If not, it makes no sense at all SK surpassing Izone in Gaon.

But if the 1st case is true, imagine how that could benefit Twice, lot of us have been talking for years how distribution for western Onces could boost Twice sales, maybe this is the case with SK.

TWICE•MOMO · Jun 26, 2020

KoeVek said:
Honestly i don't know how it works exactly, but the thing I wrote is the only one that makes sense, at least to me about the entire situation.

Hanteo probably counts sales that are certain - that you can't cancel after you paid or too late to get refund.

Also from a business perspective it doesn't make sense to "ship to stores" when you have a huge amount of sales. I don't believe that manufacturer/record label will send 50k bulk buy order for example to ktown4u and then the store ship it separately when you can just send them once to port or another transport in the name of the store instead of paying for transport 2 times. It would be much more cost efficient to do that once and split costs of transport. But that's just my speculations about that, so take that with a grain of salt, but I think that make some sense.

Yeah that's a good point and something I always wondered about having seen a lot of these stores like Ktown and just trying to imagine how it's possible to move such a sheer tonnage of albums each comeback-I mean the floor space would be enormous for even large warehouses.

But I always figured it would work like...I buy and album-store marks it as sold and orders it from manufacturer-records it with Hanteo once shipped.

So at the point of 'ordering with manufacturer' I would have assumed that is when Gaon marks it as a shipment...The whole situation is very confusing and right now it's obviously not a mistake as Gaon would have fixed it-so it's clearly got to be a situation of albums being sold but not shipped-I just surprised it operates like that.
It seems rare tho-the only time I remember something like this happening before was with Kang Daniel last year his first Gaon monthly was like 370k or smt and at that point his Hanteo was well over 400k.

zai · Jun 27, 2020

how is the chance twice will have no1 gaon digital chart again?

hopefully JYP taking it seriously right now, competition is seems to be really hard nowadays

TWICE•MOMO · Jun 27, 2020

zai said:
how is the chance twice will have no1 gaon digital chart again?

hopefully JYP taking it seriously right now, competition is seems to be really hard nowadays

They could comfortably do it. Spend any amount of time in most online Korean communities and you can see unfortunately the problem very quickly. The songs. The last 3 Twice releases have been getting more mixed reviews as each new song is released.

I think Fancy performed better than both due to it being the most similar to the Twice Korea wants-it was more familiar and had production from really their primary hit maker's BEP....but it was still a step away from what people liked about Twice.

With Feel Special it went even further away-and yes it had a message Koreans loved-but the production was not that good to be honest. I mean that's what happens when you trust your title track to Olipop and Hayley Aitken-producers who really haven't been fit to produce a title track since ICC...and really Ice Cream Cake stands out in Hayley Aitken's disco like a sore thumb. Everything else are either b-sides or complete flops.

More & More I don't fully begrudge them tho-at this point the results of change were obvious-trading some of their stability in Korea and Japan for growth in other markets and honestly their last 3 title tracks have done exactly that. I just wish they used someone to produce the song rather than buy an MNek reject.

Look at the last true hit from an idol group, Boy With Luv(even Psycho wasn't a big hit lets be real) a bubble gum, cute energetic song-that's what Korea wants from idols mostly. Only exception usually being YG acts.
But the members have time and time again talked about how that sound is mostly behind them-they want to try new things and new sounds and in doing that it could be down to luck if the ever strike gold again.

The thing that's annoying is M&M was so close to it-a few tweaks to the song like a harder drop, catchier chorus and ditching the break and rap combo and it would have been a hit....JYP doesn't know his market anymore imho.

trace · Jun 27, 2020

Hi guys. Newbie here.

So stray kids album is actually selling at Target, Amazon, etc? How come Twice didn't have those this cb? And weird there has been no Amazon announcement yet for MM..

TWICE•MOMO · Jun 27, 2020

trace said:
Hi guys. Newbie here.

So stray kids album is actually selling at Target, Amazon, etc? How come Twice didn't have those this cb? And weird there has been no Amazon announcement yet for MM..

Hi, welcome.

Yeah I've seen a lot of discussion about that over the last 5-6 weeks. I really have no idea why. Stray Kids is available in multiple stores since end of May that TWICE simply are not...if memory serves they have official distribution in B&N, Amazon UK and US, HMV and Walmart.
No idea why or the reasoning behind it. It's currently been about 6 weeks sicne the first pre-order went up and we still have no official Amazon links right?

I really don't understand it and my only assumption is TWICE are signed to Republic and likely they control the rights to distribution in certain regions. That honestly feels like a reach tho as DYE had no real international links either.

It's an odd thing alright considering you would assume given all the info we have TWICE is likely to sell more in those stores than SK...so don't know.

Edit: Just want to say also no drag or bash on Stray Kids-they deserve to have the links and distribution too and BG's have such potential to grow massively in just months unlike GGs so it's possible they may have many many orders from those stores.

NewUser · Jun 27, 2020

Yeah I feel like JYPE have consistently been making the wrong decisions since Fancy when it comes to Twice, and the fault stems from the title track choices they have been making.

They don't know how to handle, market or grow such a big group and it massively shows.

You can say SK only like cute and bubbly, but it seems to be only attributable to Twice as they took so long to move away from their sound. That for me was the 1st mistake, as maybe the GP struggle to take them seriously now when they move away from that as it's so ingrained in them. The other big three girl groups of this gen, BP, RV and MMM, all have multiple hits with songs that aren't cute or bubbly. I don't think Psycho is a massive hit, reminds me of something like a What is Love performance wise, but it still did better than what Twice have put out for these last two releases now. I think it's a bit of a cop out answer to say Twice aren't doing as well just because it's not cute and bubbly, I just think the last two title tracks haven't been good. If they released what I thought was a really good song which wasn't cute and bubbly and still struggled, then I'd think that 1st mistake mentioned above was actually a pretty costly one for them long run.

JYPE, and especially with Twice due to how they're promoted, struggle to build the hype that YG can with his groups as well, especially in SK. I say this loosely as Twice still did so much in-between even with no comeback, but this was the first comeback in 9 months, longest hiatus since debut and honestly I didn't notice anything different going by stats to a normal release. Did better than FS and that's it, even the 1st day numbers in terms of ULs and whatnot, which only shows like 5% of the story but shows something, were just okay and then the next day had already fallen behind OMG's Non-Stop vs their 2nd day, and they released when Covid was still more of a thing. I don't think hype is the most important thing but I mention it because it'll get a lot more people to check out your songs. Since 2017 I don't think Twice have had a year where they've had the highest UL's for a GG.

Twice are one more no.1 on the Gaon weekly digital chart away from moving into 2nd place all time for groups. Currently equal with Sistar and 2NE1 with BB first I think. I'd like to think they can but from a fan perspective I also just want a title track I actually enjoy. The b-sides have saved the lat two comebacks for me but with Twice everything is so title track central as we never get b-side performances. So it's never the same if I'm not enjoying the title track as it's the only performances we'll get and I'll just stop watching them after the 1st week.

TWICE•MOMO · Jun 27, 2020

NewUser said:
Yeah I feel like JYPE have consistently been making the wrong decisions since Fancy when it comes to Twice, and the fault stems from the title track choices they have been making.

They don't know how to handle, market or grow such a big group and it massively shows.

You can say SK only like cute and bubbly, but it seems to be only attributable to Twice as they took so long to move away from their sound. That for me was the 1st mistake, as maybe the GP struggle to take them seriously now when they move away from that as it's so ingrained in them. The other big three girl groups of this gen, BP, RV and MMM, all have multiple hits with songs that aren't cute or bubbly. I don't think Psycho is a massive hit, reminds me of something like a What is Love performance wise, but it still did better than what Twice have put out for these last two releases now. I think it's a bit of a cop out answer to say Twice aren't doing as well just because it's not cute and bubbly, I just think the last two title tracks haven't been good. If they released what I thought was a really good song which wasn't cute and bubbly and still struggled, then I'd think that 1st mistake mentioned above was actually a pretty costly one for them long run.

JYPE, and especially with Twice due to how they're promoted, struggle to build the hype that YG can with his groups as well, especially in SK. I say this loosely as Twice still did so much in-between even with no comeback, but this was the first comeback in 9 months, longest hiatus since debut and honestly I didn't notice anything different going by stats to a normal release. Did better than FS and that's it, even the 1st day numbers in terms of ULs and whatnot, which only shows like 5% of the story but shows something, were just okay and then the next day had already fallen behind OMG's Non-Stop vs their 2nd day, and they released when Covid was still more of a thing. I don't think hype is the most important thing but I mention it because it'll get a lot more people to check out your songs. Since 2017 I don't think Twice have had a year where they've had the highest UL's for a GG.

Twice are one more no.1 on the Gaon weekly digital chart away from moving into 2nd place all time for groups. Currently equal with Sistar and 2NE1 with BB first I think. I'd like to think they can but from a fan perspective I also just want a title track I actually enjoy. The b-sides have saved the lat two comebacks for me but with Twice everything is so title track central as we never get b-side performances. So it's never the same if I'm not enjoying the title track as it's the only performances we'll get and I'll just stop watching them after the 1st week.

Kinda long post coming and no TLDR so feel free to ignore lmao.

But a few things.

1st. I guess I'm too myopic with Korea like bubbly or cute songs. What I should really say is-typically Korea seems to prefer these songs from idols. The biggest hits of 3rd gen being Cheer Up, TT, Rough, MGT, RF, D4, LS, RR, BWL, SD, Boomx2. I think for idol groups most would agree with this list...now remove the YG songs-how many are bubbly, energetic and or cute? All but Spring Day and Rough.
These may not be the only songs Koreans warm up to from idols-but they certainly attract the best response.

2nd. I suppose on another point I would also say to groups like RV, MMM, etc doing well without cuter songs or bubble gum pop-yeah fair point. But also evidence exist to suggest the GP likes to put groups in certain boxes and has expectations of those boxes. Red Velvet have always been famous for the dual concept-RnB pop tracks and straight up cute songs-these almost always do well for them, step away from that sound and the songs usually rapidly fall.
It's similar for MMM-some times they try different things and get the cold shoulder. But really they are always a wild card and almost escape the idol 'stigma'.

3rd. Most important-Hype. Now one thing that always perplexes me is the use of UL's on MelOn as the only measure of hype. We have so many other indicators we simply ignore. I mean coming into this comeback in the weeks and days prior we had tens of articles, thousands of views and responses on topic across Korean online communities, millions of views on teaser(many from SK) we had a bunch of indicators of hype and anticipation...

The flaw with using only UL's is simple-it assumes the first thing people do on d-day is run to MelOn to play the song-many don't care at all-a lot of the time the majority of users hear the song in stores, cafes, radios, work, etc on launch day-many hear about it from mutual or hear it's getting hyped up for being a great song.
The problem with Feel Special and More & More is-for the a lot of people, really most, the first time they hear it they think those songs suck so they never follow it up on streaming sites.

A perfect example would be ON. Show me a single group with more hype, presence or GP support than BTS following Boy With Luv? The best charting idol song in 2019 and far better than any in 2020 so far? It was a massive hit from Korea's most beloved group at the moment and Black Swan and ON were almost a year on without any new content...but both posted terrible UL's...

I mean how can we take that as a measure of hype and anticipation? You telling me following BWL and the absolute hard on SK has for BTS only 500-600k cared to check it out? Ignoring that BTS have a domestic fandom of around that number alone? No....doesn't work like that.

People obviously heard the song around, talk to friends about it, or whatever and because the song was bad no one checked it out.

Final word after a long rant-I do agree it is a cop out to say it's not cute so it flopped-but TWICE is in that box for SK so most want that sound from them-but moreover TWICE can have a massive hit without a cute song-easily-just not with More & More or Feel Special as quality wise I fully agree those are not great. Below par for Twice also think Feel Special was so poorly received by their standards that a lot of GP weren't hyped at all for another song from TWICE with the 'new' concept and sound.

NewUser · Jun 27, 2020

TWICE•MOMO said:
Kinda long post coming and no TLDR so feel free to ignore lmao.

But a few things.

1st. I guess I'm too myopic with Korea like bubbly or cute songs. What I should really say is-typically Korea seems to prefer these songs from idols. The biggest hits of 3rd gen being Cheer Up, TT, Rough, MGT, RF, D4, LS, RR, BWL, SD, Boomx2. I think for idol groups most would agree with this list...now remove the YG songs-how many are bubbly, energetic and or cute? All but Spring Day and Rough.
These may not be the only songs Koreans warm up to from idols-but they certainly attract the best response.

They do but these are like the biggest of the big, Twice just need to go back to at least getting hits.

If we talk hit tracks, which as we're talking retrospectively I'd see as a 2.5m Gaon download cert, you'd see the variance you can get. A national hit type song tends to be cute and bubbly with catchy hooks and dance moves, but I'm not really expecting that kind of level of song. Twice have 9 number ones on Gaon and their last massive hit was TT in 2016.

On top of the ones you've mentioned you're looking at Rollercoaster, Fake Love, Forever Young, Bad Boy, Starry Night, Whistle, Playing with Fire and others. Downloads aren't really a thing anymore but even last year you're looking at songs like Twit, Hip and Psycho doing well.

2nd. I suppose on another point I would also say to groups like RV, MMM, etc doing well without cuter songs or bubble gum pop-yeah fair point. But also evidence exist to suggest the GP likes to put groups in certain boxes and has expectations of those boxes. Red Velvet have always been famous for the dual concept-RnB pop tracks and straight up cute songs-these almost always do well for them, step away from that sound and the songs usually rapidly fall.
It's similar for MMM-some times they try different things and get the cold shoulder. But really they are always a wild card and almost escape the idol 'stigma'.

This is where my point about JYPE's first mistake comes in. BP, RV and MMM have all have had songs do well with multiple genres. Twice were late to the game in changing it so we're maybe seeing more of an issue when it comes to them compared to others.

3rd. Most important-Hype. Now one thing that always perplexes me is the use of UL's on MelOn as the only measure of hype. We have so many other indicators we simply ignore. I mean coming into this comeback in the weeks and days prior we had tens of articles, thousands of views and responses on topic across Korean online communities, millions of views on teaser(many from SK) we had a bunch of indicators of hype and anticipation...

The flaw with using only UL's is simple-it assumes the first thing people do on d-day is run to MelOn to play the song-many don't care at all-a lot of the time the majority of users hear the song in stores, cafes, radios, work, etc on launch day-many hear about it from mutual or hear it's getting hyped up for being a great song.
The problem with Feel Special and More & More is-for the a lot of people, really most, the first time they hear it they think those songs suck so they never follow it up on streaming sites.

As in I state the UL's only tell 5% of the story so I agree it's one of many.

Most of the stuff you mention are typical for Twice releases though. SK along with Japan have always been Twice's main place for views, they put out articles all the time.

Can you think of many/any Korean-centric stat that was some kind of record for example, for Twice this comeback, that you'd use if you were measuring hype? They did more variety and tv shows for this comeback than what they've done in years it feels like, but I can't remember anything trending or anything out of the ordinary.

A perfect example would be ON. Show me a single group with more hype, presence or GP support than BTS following Boy With Luv? The best charting idol song in 2019 and far better than any in 2020 so far? It was a massive hit from Korea's most beloved group at the moment and Black Swan and ON were almost a year on without any new content...but both posted terrible UL's..

People obviously heard the song around, talk to friends about it, or whatever and because the song was bad no one checked it out.

I mean how can we take that as a measure of hype and anticipation? You telling me following BWL and the absolute hard on SK has for BTS only 500-600k cared to check it out? Ignoring that BTS have a domestic fandom of around that number alone? No....doesn't work like that.

I find it hard to take things away from BTS releases this year as they did everything oddly. On came out during peak Coronovirus in SK when no-one was posting good UL's. IU had her first OST in nearly 5 years for a hit drama (Crash Landing on You) and she only hit ~800k UL's first 24 hours.

I don't even think anyone even knew the song name for Black Swan and it came out a week after they had dropped Suga's interlude with minimal promo and an art video being dropped with it, instead of a video of an MV with BTS. It just felt like a b-side they wanted to release with it's lack of promo.

But as I said, 5%. It's just one of the easier stats to contextualise.

Final word after a long rant-I do agree it is a cop out to say it's not cute so it flopped-but TWICE is in that box for SK so most want that sound from them-but moreover TWICE can have a massive hit without a cute song-easily-just not with More & More or Feel Special as quality wise I fully agree those are not great. Below par for Twice also think Feel Special was so poorly received by their standards that a lot of GP weren't hyped at all for another song from TWICE with the 'new' concept and sound.

This goes back to my first mistake by JYPE and their poor decision making.

Saying that, this was semi seen as a successor to DTNA (which ended up being so much bigger than I would have thought and a literal summer hit) being their first release summer release since, and being touted as having simiarities which should have helped. A bit like how Power Up was a few comebacks after RF but was still their 1st summer comeback since then and nearly posted a million UL's (RV's record and 2nd highest for a GG after D4) as people were anticipating the summer release more after the success of RF.

Edit: I'm being overtly critical here to make my point but a part of me also feels like JYPE have missed in the most important window of opportunity for Twice, which is disappointing. I was never expecting Twice to dominate and grow for years on end but they clearly have it in them and I just worry that like with EXO at SM, they'll just use them to keep the company income stable as they're so reliable, whilst giving their newer groups the thought and planning needed, and in the process being left behind by the competition as well like they were. Just not enough effort and thought from JYPE with the last two comebacks. I hope we never have to see another rejected western song being given to Twice.

zai · Jun 27, 2020

NewUser said:
I'm being overtly critical here to make my point but a part of me also feels like JYPE have missed in the most important window of opportunity for Twice, which is disappointing. I was never expecting Twice to dominate and grow for years on end but they clearly have it in them and I just worry that like with EXO at SM, they'll just use them to keep the company income stable as they're so reliable, whilst giving their newer groups the thought and planning needed, and in the process being left behind by the competition as well like they were. Just not enough effort and thought from JYPE with the last two comebacks. I hope we never have to see another rejected western song being given to Twice.

i definitely agree with this, they really remind me to EXO so much these days, i just want JYPE give them what they deserve.

this is one of my biggest concern too, lets be real Twice is JYPE first group to ever have such success like this both Physical and Digital. im no achievment stans but i still really want them to success beyond what they can do, they have so much potential tbh.
JYPE should really manage them carefully because one mistake can cost them so much, knowing their history JYPE is known for mismanaging their gg so i wont be surprised if since fancy they only make wrong decision from twice.

compared to their groups peer it seems Twice is the only group to known have no solo schedule, i really want them to have long career so they really should doing it this year/ maybe next year when corona ends

trace · Jun 28, 2020

So discussion of FS not being good enough for GP is still on going eh. I thought it should have been obvious that FS era was a critical moment for the fanbase. For me the song managed to hold on the obviously shaken fanbase due to Mina's absence. Having experienced Jessica's departure from GG and Minzy from 2ne1, jype's move to stabilize the fanbase by releasing FS was a very smart move. It was not a good time to think of GP's perception of the song imo.

But I agree that choosing MM was a bad move. They should have followed up with songs in similar style to Fancy and Breakthrough for at least two more cb. They should have established their new sound, same way how Itzy kept on releasing songs similar to Daladala with ICY and Wannabe. With MM, Twice sounded like OMG but looked and danced like Iz*one. They have just totally undone any progress they have last year.

Rather than being the next Exo, I am afraid Twice is going to end up the RV route.. After a successful BB era, SM insisted to have the RF path instead. MM is like the mature DTNA with how they present the song. But imo, the song still should belong to pre-Fancy Twice. Indeed a very bad move from JYPE.

Just think of this, with Fancy -> Breakthrough, HH -> FS -> FT -> MM, how would you describe the new sound of Twice to GP?

TWICE•MOMO · Jun 28, 2020

I don't really get the parallels with Exo to be honest at all-the situation is different and the managerial approach from both companies is chalk and cheese.

It's completely opposite. SM don't and never will rely on idols so following 2017 as a group they almost completely sidelined Exo giving them the bare minimum....that's clearly not the case for TWICE.
JYPE is still doing a huge amount for them. The members already talked about how they had an even bigger world tour penciled in for 2020, they've had a bunch of magazines this year, new CF's, 2 songs in a month, etc....even signed to a major US label.

It's not even a slightly similar situation. The only problem is the song is kind of poor quality-JYPE and TWICE clearly want to keep trying new things and this was a miss-that's literally all...it really goes no deeper than that.

While Feel Special was not loved by the Korean GP most fans loved it and it was one of their better performing songs in Japan and it still charting well to this day in Japan-same for M&M is posting TWICE best number on BBJP 100 as far back as I can remember-it also is doing pretty good in Korea..

The attempt was clearly not to rest on what they have-but to grow further and further...but unlike other groups TWICE have to now try to please Korean fans who have made it clear they want songs like Yes or Yes, DTNA, WIL, etc from them and Japanese fans who want a tonne of extra promo Japan singles and Korean songs to be tailored to the J market too and now further since 2019 and the huge expanse of ifans who demand songs like Fancy, Feel Special and Breakthrough...

It's no wonder the latest song is so out of touch with what we wanted as fans-it's a hard balance to strike for JYPE to please all the fans while making a hit with the Korean GP and at the same time fostering further international growth.

Final word-JYPE and TWICE waned to try new things with this song and in the process grow the fandom-well clearly both of those things have happened. Like it was said in Seize the Light this is like the beginning of the new TWICE, so we fans should expect it to be a while for them to find a balance.

Like things to take away. They tried new things, the company clearly put more money into the MV's, the album packaging quality was great and the song was overall a success...