The song itself wasnt all that good. The streams for its first week were 2 million. Its charting outside of Line was weak at best. This isn't just a fan thing. This entire single was managed horribly. Fanfare shouldn't have been the track. Wish they took advantage of that Yaosobi hype right now and took a similar musical direction. Instead they recorded Fanfare knowing damn well Corona cancelled the entire summer vibe. Then had the audacity to do that while releasing NiziU into the same exact genre. Made no sense as their sound was evolving into something else then they released Shit Swing and then time traveled back 3 years for Fanfare. Lmao. This is expected though. I already said this would happen. So it is what it is. It flopped. Hopefully the next single does well.
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As long as they reach Platinum status, that would be fine considering there are no events such as HI-TOUCHES. They are currently at 158K Billboard another 92K they will reach their 10th consecutive Platinum status.
colorpop
StanMV was good, song was decent. TWICE had it way worse in Japan. Happy Happy was cheap in every aspect. So was TT japanese version, as well as Candy Pop. At least for kpop artists' japanese release standarts it was a proper attempt. Can't really blame JYPE.
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Really in Japan? I mean Candy Pop was conceptually really good and the MV was fun and def' cost a bit of money to make-the director was decently well known animator too.
And come on BDZ might be TWICE's highest effort video to date. I mean Japanese TT was pretty rushed but it's expected since it's just a JPN ver and the real MV was what was getting most of the views anyway. They are hit and miss and last year Breakthrough and Happy Happy were really low effort. But I think Fanfare is really good to be honest.
NewUser
StanI just want a normal release in Japan to judge
Can't tell if 200-250k will now be the new normal going forward in Japan instead of 350k+, like we saw with &Twice and potentially Fanfare, or if other variables played too big a part as BT and HH sold 350k each and they came out a week apart.
Can't tell if 200-250k will now be the new normal going forward in Japan instead of 350k+, like we saw with &Twice and potentially Fanfare, or if other variables played too big a part as BT and HH sold 350k each and they came out a week apart.
10M by the end of the year!!
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So if we take into account over the last 7 weeks of shipments(roughly pre-order start date and restock date of old albums) TWICE have shipped...
257,306 for Fanfare
563,580 for More & More
33,144 for old albums.
That's 854,030 shipped in less than a 2 month window. Absolutely nuts. I had heard TWICE were a declining group who got ended after dating...shame ONCE abandoned them. Someone show this to the antis should they ever doubt the support ONCE have for our group.
EDIT: Which unless I'm wrong on my math that number alone would make TWICE the 3rd best selling 3rd generation girl group in just a few weeks. Lmao. It's not even close at this point.
257,306 for Fanfare
563,580 for More & More
33,144 for old albums.
That's 854,030 shipped in less than a 2 month window. Absolutely nuts. I had heard TWICE were a declining group who got ended after dating...shame ONCE abandoned them. Someone show this to the antis should they ever doubt the support ONCE have for our group.
EDIT: Which unless I'm wrong on my math that number alone would make TWICE the 3rd best selling 3rd generation girl group in just a few weeks. Lmao. It's not even close at this point.
Dreamer95
StanSo, does this mean Oricon is gonna late count Once Japan sales again? Because the gap os too huge otherwise
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Personally I dont think so. Unless a high volume were bought from TwiceJapan its doubtful.
The only real reason to bu from that store was ro boost Hanteo and since that doesnt matter for FF i would imagine most just used their local stores.
Dreamer95
StanBut what other reason might there be that article says 250k while Oricon is much lower?
Dreamer95
StanSoo, guys, I am thinkin of setting a new Discord server but only if people show actual interest. Not the usual, 1 week and then inactive kinda bullshit. So if anyone is willing to join, let me know.
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Obviously I'm only guessing here but my take is simply confidence buying. I mean the buyers at these stores are likely experienced in the market and recognize with certain events surrounding this launch that they should still order a decent amount as TWICE stuff doesn't sit on shelves for long-so even tho the Oricon indicates it's not flying off the shelf like older releases if they order a similar volume as before it's unlikely to collect dust.
Also it kind of adds up. Assuming at it's current pace we will get maybe 170-180k on Oricon week 1, compared to Happy Happy being 247k.
The announced 257k for Fanfare on BBJP so far is likely to be ballpark the same week 1 BBJP number or thereabouts. Where as if we look at the number for Happy Happy week 1 BBJP was 303k.
So taking that pattern the difference for HH was 55k and if Fanfare reaches 180ish thousand which seems likely the number will be in and around 75k cushion between Oricon and BBJP, so not massively dif ratio.
But that's all assumptions. Given it's proximity to M&M and lack of fan events it was always hard to know how the sales would be. For me I just find it so short sighted from WMJ and JYPE. I mean they have 0 planned for August so far and likely nothing in September either so why not wait a month and have fan events buying period in late August for hi touches at a later date? It's like that makes too much sense for these guys.
Also, if you want to start a server on discord I'm interested.
trace
NuguIt is interesting to see the increase in Spotify stream numbers of Feel Special in Japan for the past few weeks. Its comparable to when FS was first released last year. Yep, this is the NiziU effect.. NiziU girls are even promoting Fanfare via tiktok 
TWICE - Feel Special - Spotify Chart History
A website that collects and analyzes music data from around the world. All of the charts, sales and streams, constantly updated.
kworb.net
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It was also a viral trend on TikTok before Nizi.It is interesting to see the increase in Spotify stream numbers of Feel Special in Japan for the past few weeks. Its comparable to when FS was first released last year. Yep, this is the NiziU effect.. NiziU girls are even promoting Fanfare via tiktok
TWICE - Feel Special - Spotify Chart History
A website that collects and analyzes music data from around the world. All of the charts, sales and streams, constantly updated.kworb.net
It just shows TWICE could have a lot more success even now in Japan with more promo.
Korean comebacks barely get promoted at all in Japan and this just shows that mainstream exposure does wonders for the song.
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Good showing for weekend sales.
trace
NuguAt this rate, it is going to be less than 200k sales for the first week. Yikes. That is like 1/3 decreased in sales from the last single. Assuming this is due to no high touch, promotions in Japan for gg really need efforts.. I wonder if bts will also be affected by this? Though i dont remember them doing any high touch before..
BTS does handshake events. Their fandom is so huge and strong they will absolutely sell 400K+ with a single. This year SVT sold 400K on Oricon without any events if I recall. This single is selling extremely bad and I was telling people it would do this. But a lot of Onces get sensitive about this type of thing and didn't want to hear it. Hopefully TWICE can recover from the past two shit JP releases. Maybe its covid but I was expecting (until they released Fanfare and then NiziU) this single to hit at least 350K first week on Oricon but boy was I wrong.
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It's 100% due to fan events. They are absolutely crucial for idol groups in japan, in particular GG's. Given the lack of promotion, proximity to M&M and 0 events I think this is about as good a result as we can expect to be honest.
It just sucks because we haven't had a proper single release since Wake Me Up which was over 2 years ago at this point. They are the life blood of the Japan music market and a well promoted single is what move the biggest numbers and the last time we had that was a lifetime ago in idol, years.
It's extremely hard not to call that mis management on Warner and JYPEs part. Terrible.
colorpop
StanWhat do you mean by "well promoted"? As far as I recall, most of TWICE's Japanese releases had the same amount of promo - MStation, maybe small cf, morning news segments, fanmeets. Nothing you can compare with Korean promo anyway. May be if girls become fluent in Japanese it could have opened some doors for them, but for now, I don't see how Warner and JYPE could go further with promoting TWICE.
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By well promoted I mean the same level of care you get for Korean comebacks.
Such as timing. Fanfare was released in a time when they couldn't even go to Japan or hold events and 4 weeks after a major Korean release, &Twice was on sale at the same time the concert lotteries were happening and released less than 2 months after Feel Special. Happy Happy and Breakthrough were two separate products but went on sale a week apart for almost no real reason.
Giving Japan comebacks a sort of 'shared' promo window with Korean ones kind of gives them a less 'premium' feeling or makes them seem like an after thought.
Beyond timing they also do the same thing everytime and nothing fresh. Morning press preview and an appearance on MS(a show that's largely failing and even got it's time slot pushed last year) which comes off as really the bare minimum.
Look at how a typical Japanese group puts into their comebacks and compare it to TWICE-who in their own right have a bigger domestic following than a lot of those groups. TWICE have 3 fully fluent speakers who are just barely utilized and when they are it's pretty much the same speech everytime.
The surveys and evidence shows a massive portion of JOnce are younger girls and don't have a huge amount of spare cash each month yet JYPE and WMJ routinely place comebacks next to each other and put out 2-4 version of albums and singles a time which is like up to 60-70 dollars a comeback and expecting fans to have endless pockets is a joke. I mean they were ticketing for TWICELIGHTS at the same time they were selling an album for 35-70 Dollars last year. That's not a proper way to promote a group like TWICE at all.
Worse was people say 'they have to have the comebacks close cos they don't have time'....yet we see each year luls in content and perfect time for releases.
When I say proper promotion I mean 1, a decent 2.5-3 month cushion between J and K releases. 2, Multiple fan events with fairer entry and less group cards. 3, creative and dynamic promotion-not just a token showing on Music Station to preform a 1.5m medley of the song.
That would be a minimum.