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🌈👑 We are WithU! The Official NiziU Thread | ♪ #Heartris ♪ 👑🌈
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BPiperDude
StanSince NiziU reached 100M views i thought I tabulate just how much of an influence in the views NiziU is having in Japan itself.
This is total views for KPOP companies with MV's that were ranked in the top 50 each week for all of 2020 so far. It does count video's that were seen from last year but I didn't delve into last year. Except that Feel special had 4.2 Million views on their opening week of Sep 20-26 and were ranked second to Uma to Shaki's MV. (Non Kpop company)
One thing I seem to notice on most of the video's that originate from Korea Companies is they have a very high first week view. Then they fall off sharply the second week. This did NOT happen with NiziU. They are following the more normal mainstream trend for the high ranking Japanese groups like Hige danDism, Yonezu Kenshi or Yoasobi.
First week was 10.7 M but second week was 10.3M and is currently after almost 2 months at 5.17 Million and in Third place for the week on all artists (BTS had 7.43). they have in fact been one of the top three viewd Japanese MV since they came out with Make You Happy. and have been ranked #1 two times of all japanese artists not just from Korean companies.
#1. NiziU Make You Happy with 66.30 Million (still charting)
#2. Twice Feel Special with 23.18 Million views (was in top 50 all year and MV originated last year) Talk about staying power!!!(still charting)
#3. Twice More and More with 20.98 Million views.(still charting)
#4. Twice Fanfare with 18.35 Million views.(still charting)
#5. ITZY Wannabe with 16.188 Million views.(still charting)
#6. Blackpink HYLT with 12.64 Million views.(still charting)
#7. BTS Dynamite with 7.43 Million views(still charting)
#8 BTS ON KMF with 6.61 Million views - not charting
#9 BTS Stay Gold with 5.62 Million views(still charting)
#10 ITZY ICY with 4.56 Million views - not charting.
Biggest first week debuts 2020
#1. NiziU Make You Happy with 10.7 Million
#2. BTS Dynamite with 7.43 Million
#3. Blackpink HYLT with 4.95 Million
#4 Twice with M&M with 4.08 Million
#5 Twice Fanfare with 4.06 Million
#6. BTS ON KMF with 3.99 Million
#7 Itzy Not Shy with 2.14 Million
#8. BTS Stay Gold with 2.05 Million
#9 BTS ON MV with 1.88 Million
#10 Twice Fake & Truth with 1.77 Million.
This is total views for KPOP companies with MV's that were ranked in the top 50 each week for all of 2020 so far. It does count video's that were seen from last year but I didn't delve into last year. Except that Feel special had 4.2 Million views on their opening week of Sep 20-26 and were ranked second to Uma to Shaki's MV. (Non Kpop company)
One thing I seem to notice on most of the video's that originate from Korea Companies is they have a very high first week view. Then they fall off sharply the second week. This did NOT happen with NiziU. They are following the more normal mainstream trend for the high ranking Japanese groups like Hige danDism, Yonezu Kenshi or Yoasobi.
First week was 10.7 M but second week was 10.3M and is currently after almost 2 months at 5.17 Million and in Third place for the week on all artists (BTS had 7.43). they have in fact been one of the top three viewd Japanese MV since they came out with Make You Happy. and have been ranked #1 two times of all japanese artists not just from Korean companies.
#1. NiziU Make You Happy with 66.30 Million (still charting)
#2. Twice Feel Special with 23.18 Million views (was in top 50 all year and MV originated last year) Talk about staying power!!!(still charting)
#3. Twice More and More with 20.98 Million views.(still charting)
#4. Twice Fanfare with 18.35 Million views.(still charting)
#5. ITZY Wannabe with 16.188 Million views.(still charting)
#6. Blackpink HYLT with 12.64 Million views.(still charting)
#7. BTS Dynamite with 7.43 Million views(still charting)
#8 BTS ON KMF with 6.61 Million views - not charting
#9 BTS Stay Gold with 5.62 Million views(still charting)
#10 ITZY ICY with 4.56 Million views - not charting.
Biggest first week debuts 2020
#1. NiziU Make You Happy with 10.7 Million
#2. BTS Dynamite with 7.43 Million
#3. Blackpink HYLT with 4.95 Million
#4 Twice with M&M with 4.08 Million
#5 Twice Fanfare with 4.06 Million
#6. BTS ON KMF with 3.99 Million
#7 Itzy Not Shy with 2.14 Million
#8. BTS Stay Gold with 2.05 Million
#9 BTS ON MV with 1.88 Million
#10 Twice Fake & Truth with 1.77 Million.
I don't follow Got7. Is the new music supposed to be a Japanese release? If not I don't think it interferes with NiziU at all.
Japan doesn't have as many year end shows as Korea has. They have Kouhaku, FNS Music Festival and Record Taisho that I can remember. I have no idea how any of those are gonna operate with the pandemic though. Japan is having a spike in cases last I checked and their prime minister just resigned so no idea how his successor is going to handle things. Japan is very right leaning an capitalist so they might still have on-site performances which I don't think the girls will be able to make it unless a vaccine is out by then. If they do recorded or virtual performances I don't think a debut at the same time would be too hard to pull off. Japanese shows are a lot easier to do than Korean ones. People that promote on both countries constantly say how you lose the whole day to do a music show in Korea and Japan you can be done in 2 hours. A virtual performance I think would have to be even easier to do.
I'm not worried about them getting awards either. As I've said before the money and recognition is nice but in Japan they don't determine your success.
I don't think JYP needs to worry about not releasing other stuff close or before NiziU. The girls are popular but I still think Twice is more popular and the boy groups are a completely different target audience. Itzy might be a bit tricky but even then I think 2 weeks is enough of a buffer to not cannibalize their market. Much like in Korea, Japan's music scene is all about that first week sales nowadays.
If JYP has a company wide concert I think the girls will at least perform 1 song in it. My guess is they will want to make one that can be promoted in every country instead of spending the resources to make country specific performances. In which case I can see the girls being on it. If it were an in-person concert I still think they'd be on the Korean performance but not 100% sure.
Having said all that I personally don't think we'll have one. I feel like JYP is focusing on the individual artists doing their own stuff instead of branding the entire company like SM. They can make more performances and more money like that imo instead of making every group stop their schedule for a show they are only 20% of. Not to mention the fandoms having only a portion of the time with their favorite artist on a concert when they could just have a full concert of the group they like.
I don't think the Japanese-Korean political situation would stop it either. If it were an issue now NiziU wouldn't even have happened. I do think the show was delayed because of the conflict, but now things are seemingly tamer. Again we don't know who the next PM of Japan is gonna be too and how whoever they are and Moon Jae In will handle things. My guess is both sides will not change their stance much, but they will stay in this staring match for a while longer. Also I think it's worth remembering Koreans hate Japan way more than Japanese people hate Korea. Evidence of that is the multitude of Korean bands and dramas that are very popular in Japan right now specially with the youth, the main demographic for pop groups like our girls. The South Korean netizens will definitely complain if the girls are on but I think the main market for them is still Japan and that side won't care.
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Congrats to the girls on reaching 100M views on Make You Happy.
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Guestno wonder NiziU really popular in Japan right now, like u can see how JYPxSonyJP promoting NiziU massive in Japan TV/Radio/Newspaper/Magazine like this, here the full NiziU promotion in Japan since pre-debut releasea
June 26-July 31, 2020
August 1-August 31, 2020
June 26-July 31, 2020
August 1-August 31, 2020
Source: 
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August 1-August 31, 2020
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no wonder NiziU really popular in Japan right now, like u can see how JYPxSonyJP promoting NiziU massive in Japan TV/Radio/Newspaper/Magazine like this, here the full NiziU promotion in Japan since pre-debut releasea
June 26-July 31, 2020
August 1-August 31, 2020Source:
June 26-July 31, 2020
August 1-August 31, 2020
Perhaps a few folks could clarify but I saw a few Japanese twitter users discuss these primarily as being media coverage of NiziU because they are popular thru Nizi Project/Sukkiri!! as opposed to paid promotions to make them so.
Clarification because some fans think that JYPE is spending so much money on newer groups and neglecting their existing artists.
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My thoughts as well. Was going to respond to the earlier post similarly, but tbh I thought it to be so self-evident that it didn't need mentioning.
Niziu's popularity was already rising back in May and June, largely due to the coverage on Sukkiri, and hence the strong response on both the charts and YT when the EP was released on June 30th. Also, If you look carefully at the listings, most of it were from both Hulu and NTV/Sukkiri, who were already media partners with JYPE/Sony for the Nizi Project. The rest of the coverage were the typical things you'll find when a group releases music. IMO, much of the attention that they got post Nizi Project was less JYPE/Sony doing heavy promotions and more JP media trying to ride on Niziu's wave of popularity. Even JYP himself got plenty of attention, mainly due the popularity of his "words of wisdom"...do fans think that the guy is spending agency money promoting himself on JP media?
Agencies will naturally spend more promoting new groups than they will promoting existing groups - that's just normal business common sense,. Niziu right now is a rising star - they will definitely be promoted differently compared to existing cash cows in the agency portfolio. Heavy promotions? That will come in November, when NiziU officially debuts. Now that both JYPE and Sony have a strong gauge of the JP public interest in Niziu, I suspect they might just go all-out.
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Thanks for the clarification. I'm curious what an all-out promotion would even look like for a Japanese release in the age of covid if traveling is still a hindrance. Besides the stage perfs, I'm hoping they can do some earlier Twice TV adventures type stuff but they would be pretty restricted to sites in Korea for now.
Re: spending ... it's a sensitive time right now for fans of a lot of the senior groups
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All-out promotions for me, considering the Covid situation, would include:
- a reality show a la Twice's Elegant Private Life / Twice TV starting some time in Sept, followed by the usual teasers leading up to the actual MV/album release. Mainly behind-the-scenes look at them prepping for debut. Will probably be released on Hulu again, before showing up on YT.
- instead of the usual MV release showcase, something more like a mini online concert.
- new set of merch for the debut (even though we just got a new batch), plus well-designed/premium A/B/C versions of their albums.
- Lightstick release (might be a little early, but I can't see their lightstick design straying too far from the multi-color pendant design)
- Sukkiri and Hulu will probably have content lined up for the weeks prior and after their official debut, and there will be plenty of interviews with talk shows since language isn't an issue.
- Plenty of ad placements for the debut album, + group poster on Shibuya 109
- I wouldn't be surprised to see their first CF/brand promotion show up around their debut.
- Since it's JYPE, I expect something for the Christmas season as well...maybe a christmas-themed photobook. (November is a little late for a Christmas repackage...thankfully)
It's also possible that JYPE will bite the bullet and have the girls travel back to Japan and go through the 14-day quarantine process. As much as live streaming can resolve some of the issues of promotions, there's no question that having the girls physically in Japan during their debut will be more impactful. But that approach is not without its own risks and downsides, though.
I don't think it's publicly available how tv promotions operate as far as who decides what to cover and if there is compensation or not for appearances or being featured as a topic. It's all just speculation. My guess is it's just people going with the hot hand, which in this case is NiziU. Assuming they are appearing on tv a lot is because JYP is paying is a huge jump to conclusion with absolutely no basis and kind of insulting. Also as people have already pointed out a lot of those are from Nippon TV which was a partner of the show from the start.
Personally I think this has nothing to do with the girls, it's just a group of people blowing things out of proportion as usual based on delusions and not facts.
We don't know how JYPE is spending their budget nor do we know how much Sony is playing a part in promotions.